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Advertisers, affiliate networks and card issuers

Benchmark Money tracks 155 Canadian credit cards and 245 bank accounts from 55 institutions, with every figure taken from the institution’s own published pages. If you run an affiliate programme, manage a network, or handle partnerships at an issuer or a bank, this is the address to use.

Email us about a partnership and include the programme or network, which products it covers, the payout structure, and a link to the terms. If a product is already in our database, say which one, because the answer usually starts with what we have already published about it.

What is available

• Affiliate links on products we already cover. Every card and account is added on its merits first and stays whether or not a programme exists for it. An affiliate link changes the destination of a button, and nothing else on the page.
• Correcting our data. Free, and the fastest response you will get from us. See the corrections section below.
• Telling us about a product we have missed. Also free. We add products that fit the database whether or not there is a programme behind them.

What is not for sale

None of the following is available at any price, and asking will not change the answer:

• Placement or ranking. Order is produced by the reader’s own inputs or by our published rating. Nobody can buy a position in a list.
• Ratings and review copy. We write what we think, including when a product is worse than its sibling, and we do not send drafts for approval.
• Inclusion, or removal. A product is in the database because it fits the scope, not because it pays. A competitor cannot be taken out of a comparison.
• Sponsored content dressed as editorial. If something is ever paid for, it will say so at the top in plain language, and it will not sit inside a comparison.
• Backlinks, guest posts and link swaps. Every outbound link here exists because a reader needs it.

Where things stand today. There are no affiliate links live on the site at the moment: every button goes to the institution’s own page and we earn nothing from it. When that changes, the affiliate ones will be labelled on the page they appear on, and how we research explains how money is kept out of the rankings.

A figure is wrong

This is the message we most want to receive. Fees and rates change constantly, and a site built on published figures is only as good as its last check.

Send a correction with the page it is on, the figure you believe is wrong, and a link to the institution’s own page showing the right one. With those three things a correction usually takes minutes. Without the source link it becomes a research job and takes considerably longer.

Every card and account page carries the date we last checked it, so if something looks stale, the date will tell you.

Press, research and data

Happy to explain the method, the sourcing rules and what the data does and does not support. Email us with your deadline in the first line.

Two things worth knowing before you quote us. Where an institution publishes nothing we leave the field blank rather than estimating it, so a gap in our data is a gap in theirs. And where an institution contradicts itself, both figures are recorded on the page rather than quietly resolved.

What we cannot help with

We cannot tell you which product to get. Benchmark Money is not a financial adviser, a broker or a licensed dealer, and nothing here is financial advice. The comparisons are built to rank on figures you enter yourself, which is as close to a personal answer as a website should get.

We cannot help with your account. We are not a bank and we have no relationship with your bank. If a payment has gone wrong, a card has been declined or an account has been frozen, the institution’s own line is the only one that can act on it. If they will not resolve it, Canada has an external complaints body for banking, and your provincial regulator handles credit unions.